One change, in full
Drops published $350/month tier for demo-gated plans
observed between Aug 27, 2024 and Sep 18, 2025
Before — captured Aug 27, 2024
Mid-tier plan $350/month, self-service "Start for free"
Free tier destinations 1 standard destination
Free tier seats 5 user seats
Plan lineup Starter, Business
AI Decisioning plan Not listed
Composable CDP product selection Reverse ETL, Customer Studio Platform, Identity Resolution, Hightouch Events, Campaign Intelligence, Match Booster
Published cert Not listed
Annual discount disclosure "20% discount to monthly billing" noted
After — captured Sep 18, 2025
Mid-tier plan Not listed; "Get a demo" (sales-gated)
Free tier destinations Unlimited destination count
Free tier seats Unlimited user seats
Plan lineup AI Decisioning, Composable CDP, Basic Reverse ETL
AI Decisioning plan New usage-based, demo-gated tier for "AI Agents"
Composable CDP product selection Reverse ETL Platform, Hightouch Events, Customer Studio, Real-time Personalization, Identity Resolution, Match Booster
Published cert ISO 27001 Certified
Annual discount disclosure Not listed
commercial motion from an archived copy